Using Social Marketing to Prevent Healthcare Associated Infection
Outline:
Objectives:
- Discuss the evolution of marketing, different schools - Discuss basic principles of marketing- Present recent forms of marketing (viral marketing, societal marketing, etc.) - Analyse social marketing: marketing as behavior change tool in the non-commercial field, social marketing applied to infection control - Discuss a case study at University of Geneva Hospitals, Switzerland
Date
November 4, 2010
Time
1:30-2:30pm Eastern (New York)
Faculty:
Dr. Hugo Sax, University of Geneva Hospitals, Switzerland
